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Aptos to Highlight the 'Power of One Customer' at CRMC 2016

With its Cloud-Ready Retail CRM Solutions and Services, Aptos Empowers Brands to Remain Relevant and Responsive to 250+ Million Consumers

CRMC 2016 - CHICAGO, June 15, 2016 - Aptos, Inc., (formerly Epicor Retail), a recognized market leader in retail technology solutions, today announced its participation in the Customer Relationship Management Conference (CRMC 2016) - the premier event for CRM practitioners and Retail Marketers - which runs today through Friday, June 17 at the Chicago Hilton. During the event, the Aptos team will be meeting with attendees to discuss how retailers can establish a 360-degree view of each customer to transform the customer experience and inspire brand loyalty and sales.

As retailers struggle to remain relevant and responsive to today's empowered consumers, they rely on Aptos' extensive expertise in retail CRM and proven technology that offers advanced tools for customer capture, analysis, segmentation, and campaign management. Today Aptos CRM solutions are used by more than 175 leading retail brands to manage and personalize interactions with over 250 million retail shoppers, combining multiple channels into a single, cloud-based database to better understand, engage and reward shoppers.

"'Retailer-to-consumer' engagement has grown incredibly complex," said Will Stephenson, CRM senior principal solution consultant at Aptos. "It is now imperative to know each customer like it is your only customer and understand what they buy, what they want and how they engage across a myriad of touchpoints. Retailers deserve a CRM partner that is 100% dedicated to the retail marketplace and is knowledgeable in winning CRM strategies, loyalty consulting and best practices."

With Aptos CRM, retailers can identify, profile, segment, engage, motivate and reward each customer by creating personalized, consistent customer experiences across channels that drive visits, sales, enhance loyalty and nurture campaign effectiveness. The company also offers Aptos CRM Services to support and optimize all aspects of retail CRM programs - from in-depth customer segmentation, campaign strategies and loyalty program design and management to database hygiene, dashboard setup and reporting, as well as team training.

"Aptos CRM and services provide retailers with critical omni-channel insights on customer interactions across all online and offline touchpoints," said Stephenson. "By tracking and integrating transaction and non-transaction-based events, retailers can deploy personalized, relevant, and high-impact loyalty programs, marketing campaigns and real-time communications throughout the customer lifecycle, and optimize sales and marketing attribution strategies to drive sales and loyalty."

In addition to CRM, Aptos offers a Clienteling solution that delivers all the rich, aggregated knowledge of Aptos CRM to the palm of sales associates' hands. Through quick customer queries, retailers can meet the needs of customers in real-time by providing personalized product recommendations, and during down times - by automatically following up with inactive customers.

With over 122,000 stores live on its singular commerce platform available in the cloud, more than 500 retail brands across the globe rely on cloud-ready Aptos solutions to generate over $523 billion in annual revenues through singular commerce and seamless experiences.

About Aptos Engaging Customers Differently

In an era of virtually limitless choice, sustained competitive advantage only comes to retailers who engage customers differently - by truly understanding who they are, what they want and why they buy. At Aptos, we too, believe that engaging customers differently is critical to our success. We are committed to a deep understanding of each of our clients, to fulfilling their needs with the retail industry's most comprehensive omni-channel solutions, and to fostering long-term relationships built on tangible value and trust. More than 500 retail brands rely upon our Singular Commerce platform to deliver every shopper a personalized, empowered and seamless experience no matter when, where or how they shop. Learn more:

Aptos and the Aptos logo are trademarks of Aptos, Inc. Other trademarks referenced are the property of their respective owners. The product and service offerings depicted in this document are produced by Aptos, Inc.


Kristen Miller
Aptos, Inc.
+1 678 695 6566
Erin Lutz
Lutz PR for Aptos
+1 949 293 1055