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Grupo RFP Deploys Revionics for AI-Powered Price Optimization

Leading pharmacy chain in Mexico goes live with pricing tool across 490+ stores, multiple retail banners  

ATLANTA — August 31, 2022 — Revionics, an Aptos Company and provider of retail pricing, promotion, markdown and advanced analytics solutions, today announced that Grupo RFP has deployed Revionics’ Base Price Optimization solution. With the technology adoption, Grupo RFP is able to achieve more sophisticated and science-driven pricing strategies that deliver greater value to its customers and business.  

With more than 490 locations, Grupo RFP is a leading pharmaceutical chain in Mexico. Its pharmacies, which operate under nine commercial brands including Farmacias Farmatodo, Farmacias Unión, Farmacias San Francisco de Asís and Farmacias Zapotlan, offer a wide selection of pharmaceuticals, health and wellness services, food and convenience items, and over-the-counter (OTC) medications.

With the aim of being the best pharmacy chain operator in the Mexican market, Grupo RFP has been investing in data-driven technologies to improve the customer experience and its retail operations. One of the areas it sought to transform with advanced technology was its pricing function.

Following a comprehensive evaluation of price optimization software vendors, Grupo RFP selected and deployed Revionics’ AI-powered pricing solution. With Revionics, Grupo RFP can unlock pricing decisions that improve price perception and achieve stronger financial results — even as consumer demand, local conditions and other factors continue to shift.

“Since Grupo RFP’s establishment as a consolidated group in 2016, our retail network is vast — spanning multiple markets, formats and sales channels,” said Roma Raquel Campos León, Deputy Director of Financial Planning at Grupo RFP.

“Thanks to Revionics and our in-house pricing team, we have introduced centralized pricing best practices at the group level, as well as unique and localized pricing strategies for each of our pharmacy banners,” added Carolina Olalde, Deputy Director of IT Projects at Grupo RFP. 

“We consider our technology project with Revionics to be our most strategic and transformative IT initiative for 2022,” said Néstor Lopéz, Deputy Director of Integration at Grupo RFP. “We have been extremely satisfied with our results as we adopt more customer-centric and science-driven pricing decisions.” 

With advanced AI algorithms, Revionics equips retailers with clarity and confidence to make the right pricing decisions. Trusted by retailers around the world, Revionics’ cloud-based solutions are used by top retailers across the grocery, discount, drug, convenience, sporting goods, general merchandise, hardware and specialty retail sectors.

“The ability to leverage AI and advanced analytics to more quickly respond to customers’ expectations with the right pricing is critical to retailers today,” said Scott Zucker, General Manager at Revionics, an Aptos Company. “But technology alone cannot achieve a successful price optimization outcome. The leadership and pricing teams at Grupo RFP understand this, and they have been tremendous partners during this project. Grupo RFP is putting the best people, processes and systems in place to maintain its focus on the customer and drive speed, value and profits for its business.”

About Revionics, an Aptos Company
Revionics LLC, an Aptos Company, provides enterprise retailers around the world with leading science-based solutions for pricing, promotions and markdowns. As a trusted partner for top retailers across a variety of industries and markets, Revionics delivers unparalleled results in ROI, profit lift, process efficiencies and more.

Powered by robust analytics and advanced AI models, Revionics equips retailers with clarity and confidence to make optimal pricing decisions. With science at the center, Revionics’ machine learning capabilities translate consumer, competitor and market data into actionable insights and transparent pricing recommendations for high-impact results.

Revionics is a registered trademark of Revionics, LLC. All other company and product names may be Trademarks, Registered Trademarks or Service Marks of the companies with which they are associated.

Kristen Miller
Aptos, LLC
+1 678 695 6566