Skip to main content
All Press Releases

Sally Beauty Holdings, Inc. Strengthens Pricing Strategy Approach through Revionics Partnership

The global distributor and specialty retailer selects Revionics’ AI-powered pricing, promotion, markdown and competitive intelligence solutions

AUSTIN, Texas — April 27, 2021 — Revionics LLC, an Aptos Company, a provider of retail pricing, promotion, markdown and advanced analytics solutions, today announced Sally Beauty Holdings, Inc. has partnered with Revionics’ intelligent pricing platform to enhance its pricing performance strategy. With support from Revionics’ AI-powered solutions, Sally Beauty Holdings can further optimize a winning pricing strategy that increases customer loyalty and supports value generation in a competitive and dynamic retail landscape.

Once deployed, the solution will ensure that Sally Beauty Holdings offers competitive price levels to its customers while increasing revenue and profit performance, along with delivering more effective and better-targeted promotions in addition to profitable markdown plans that maximize sales, margins and sell-through.

The technology implementation with Revionics will empower Sally Beauty to achieve new levels of scalability and efficiency that continuously adapt to changing business needs, market conditions and consumer behaviors.

“At Sally Beauty Holdings, we’re always looking for ways to drive our business forward with proven solutions,” said Pamela Kohn, senior vice president, chief merchandising officer, Sally Beauty Holdings. “With Revionics, we saw the opportunity to leverage artificial intelligence and advanced analytics to better inform pricing and promotional decisions that support the attainment of our strategic goals. As we advance our organizational agility, we felt confident that Revionics’ pricing solutions offer trustworthy, data-driven recommendations that will adjust with our customers’ evolving expectations and prepare our business for both short-term and long-term success.”

“Sally Beauty Holdings is a resilient and respected retailer that is digitally transforming its business and bringing greater cohesion between its in-store and online experiences,” said Pete Sinisgalli, Aptos CEO. “We are excited to work with Sally Beauty Holdings as it continues to create a modern and engaging experience for its customers — an experience that will be greatly enhanced with an aligned pricing strategy across its vast retail and distribution enterprise.”

About Revionics, an Aptos Company
Revionics LLC, an Aptos Company, provides enterprise retailers around the world with leading, science-based solutions for pricing, promotions, markdowns and competitive insights to illuminate their way on the lifecycle pricing optimization journey. As a trusted partner for top retailers across a variety of industries and markets, Revionics delivers unparalleled results in ROI, profit lift, process efficiencies and more.

Powered by robust analytics and advanced AI models, Revionics equips retailers with clarity and confidence to make optimal pricing decisions. With science at the center, Revionics’ machine learning capabilities translate consumer, competitor and market data into actionable insights and transparent pricing recommendations for high-impact results.

Revionics, an Aptos Company, is a Registered Trademark of Revionics, LLC. All other company and product names may be Trademarks, Registered Trademarks or Service Marks of the companies with which they are associated.

Kristen Miller
Aptos, LLC
+1 678 695 6566